Following major announcements at Summer Game Fest, several titles including 1666 Amsterdam and Montabi have released immediate demos or free prologues to the public. For developers, this strategy highlights the growing importance of building instant community engagement and gathering early user data directly from high-profile showcase events. This trend toward immediate playability suggests a shift where marketing cycles are increasingly reliant on functional builds rather than just cinematic trailers to capture interest.
Read the full article at GameSpot
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Ali NematiWritten by Ali
