Hilton is launching a new upper-midscale brand, Undergraduate by Hilton, to be located in college towns and projected to reach 400-500 locations. This expansion matters to hotel developers and investors by offering a scalable model in a consistent demand market, designed to be accessible for both cash and points bookings. The first location is expected to open by 2027, potentially impacting the hospitality landscape in university communities.
Read the full article at The Points Guy
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