E-Commerce & Retail

Hims alums launch fiber-boosted sweetener brand Poca

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Hims co-founder Hilary Coles and Emily Boschwitz launched Poca, a fiber-boosted sweetener brand offering zero-calorie syrups in various flavors without sugar alcohols or stevia. This product matters as it provides content creators with a new health-conscious sweetener option for sponsored content and product reviews, aligning with growing consumer interest in healthier alternatives.

Read the full article at Modern Retail

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