Shant Banosian, president of Rate, argues that retail mortgage lenders are not at a cost disadvantage compared to wholesale competitors despite the dominance of United Wholesale Mortgage and Rocket Mortgage in the wholesale market. He credits his company's success, including placing 424 loan officers on HousingWire’s inaugural Mortgage Rankings list, to significant technology investments and relationship-driven partnerships with real estate agents and financial advisers. This highlights how robust tech integration and strategic partnerships can level the playing field for retail lenders in a competitive mortgage landscape.
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