This article provides a comprehensive overview of the evolving landscape of SEO in China, particularly focusing on how search engines and AI models are changing the game. Here's a summary of key points:
1. Fragmentation of Intent
- In China, users don't stick to one platform or model; they switch between different AI models like Doubao, DeepSeek, Kimi, etc.
- This fragmentation means that SEO strategies need to be more holistic and not just focused on a single search engine.
2. Entity Architecture
- The concept of "entity architecture" is introduced, where the goal is to ensure consistency across different platforms (Baidu Baike, Sogou Baike, Baike.com) so that AI models can cross-check information.
- This ensures that your brand's data is consistent and authoritative.
3. Optimize for Citations
- SEO in China is moving away from just optimizing for clicks to focusing on citations and fact density.
- Use the inverted pyramid writing style, leading with hard statistics, expert quotes, and structured lists.
- The goal is to provide verifiable facts that AI models can easily extract.
4. Information Gain
Read the full article at Search Engine Land
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