How China's fragmented search ecosystem is reshaping SEO in 2026

This article provides a comprehensive overview of the evolving landscape of SEO in China, particularly focusing on how search engines and AI models are changing the game. Here's a summary of key points:

1. Fragmentation of Intent

• In China, users don't stick to one platform or model; they switch between different AI models like Doubao, DeepSeek, Kimi, etc.
• This fragmentation means that SEO strategies need to be more holistic and not just focused on a single search engine.

2. Entity Architecture

• The concept of "entity architecture" is introduced, where the goal is to ensure consistency across different platforms (Baidu Baike, Sogou Baike, Baike.com) so that AI models can cross-check information.
• This ensures that your brand's data is consistent and authoritative.

3. Optimize for Citations

• SEO in China is moving away from just optimizing for clicks to focusing on citations and fact density.
• Use the inverted pyramid writing style, leading with hard statistics, expert quotes, and structured lists.
• The goal is to provide verifiable facts that AI models can easily extract.

4. Information Gain

Read the full article at Search Engine Land

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