AI & Machine Learning

How creators 'supercharged' Coach's Gen Z strategy

Ali Nemati2 days ago23 sec read10 views0 listens

Coach's VP of marketing revealed at YouTube’s NewFronts that long-term partnerships with Gen Z creators have significantly boosted the brand's relevance and sales among young shoppers. This strategy, which includes collaborations on multiple platforms like TikTok and Instagram, highlights how leveraging influencers can drive business growth for luxury brands targeting younger demographics.

Read the full article at Business Insider

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How creators 'supercharged' Coach's Gen Z strategy

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