The article outlines strategies for nonprofits to build an effective digital presence by emphasizing domain ownership, strategic content planning through editorial calendars, tracking meaningful metrics over vanity ones, and optimizing for mobile users. It underscores that a well-managed digital ecosystem is crucial for mission delivery, donor engagement, and advocacy, with key takeaways for content creators including the importance of controlling online assets, balancing content types, and focusing on user-friendly design to enhance impact.
Read the full article at Search Engine Land
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Ali NematiWritten by Ali
