Japanese entrepreneur Yuta Katsuyama launched Kororin in Chicago after noticing a lack of onigiri, a traditional Japanese rice snack, in the U.S. market. Initially facing challenges with distribution and consumer understanding, Katsuyama pivoted to wholesale sales and is now exploring frozen onigiri to expand nationwide. This innovation highlights the potential for niche food products to succeed through creative marketing and adaptation to local markets.
Read the full article at The Spoon
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