E-Commerce & Retail

How social-first brands like Cakes and Beis sustain viral moments

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Cakes Body, a direct-to-consumer nipple cover company, initially gained viral success through social media, leading to rapid sales growth and necessitating quick logistical adaptations; three years later, the brand continues to leverage social-first strategies for sustained virality and business success, highlighting the importance of authentic content in maintaining audience engagement for content creators.

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