Marketing & SEO

How the DOM affects crawling, rendering, and indexing

42 sec read35 views0 listens

The Document Object Model (DOM) is crucial for SEO as it impacts how search engines crawl and index web pages. Key points include:

Use proper <a> tags for links to ensure discoverability.
Maintain semantic HTML structure using elements like <article>, <section>, and <nav> to help search engines understand content hierarchy.
Optimize DOM size by keeping it lean (under ~1,500 nodes) and reducing unnecessary nesting to improve performance metrics such as Cumulative Layout Shift (CLS), Largest Contentful Paint (LCP), and Interaction to Next Paint (INP). Understanding the DOM is essential for diagnosing SEO issues and communicating effectively with developers. As AI technologies evolve, mastering these fundamentals will become even more critical.

Read the full article at Search Engine Land

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