To build a sustainable career as an SEO freelancer, focus on treating your work like a business rather than just a flexible job. Key steps include defining your niche and value proposition, setting clear pricing and scope of work upfront, building systems for consistent project management (such as client onboarding, deliverable templates, and offboarding processes), and avoiding misaligned projects that can lead to burnout or underpayment. Effective communication and documentation are crucial throughout the process to ensure smooth transitions and maintain high-quality service across clients.
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