How to build FAQs that power AI-driven local search

Just One Piece of the AI Readiness Puzzle

While having an FAQ strategy in place isn't anything new, its importance and approach have shifted with the rise of AI features like Ask Maps about this place. These changes emphasize structured, consistent, and explicit service or product information. Here's how you can prepare for these upcoming changes to Google Maps and Google Business Profile:

Reviewing Existing FAQs

1. Consistency Across Platforms: Ensure that your FAQ content is consistent across all digital touchpoints. If a client answers a question one way on the website and another way on Yelp, it can confuse both users and AI systems.

2. Regular Audits: Include an FAQ review process in your workflow to regularly audit and flag information related to hours, pricing ranges, availability, and service offerings for frequent review. These areas tend to change rapidly, and outdated information can significantly harm customer trust.

Leveraging Customer Service Call Transcripts and Reviews

1. Customer Insights: Use call transcripts and reviews to understand customers' pain points and priorities.
   • Example: If reviewers frequently mention "emergency," "middle of the night," and "Sunday," it indicates that 24/7 service is a key selling point. Ensure

Read the full article at Search Engine Land

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