How to Do Keyword Research
1. Revisit Your SEO Goals
- Objective Alignment: Ensure that your keyword strategy aligns with broader business objectives.
- Goal Types:
- Conversion-focused goals: Target commercial and transactional keywords for high-conversion rates but lower traffic volumes.
- Traffic-growth goals: Focus on informational keywords to attract higher traffic, though conversion rates may be lower.
- Topical authority goals: Build keyword clusters around semantically related terms to establish domain expertise.
2. Keyword Discovery
- Seed Keywords: Identify core topic areas from your audience's perspective and use industry terminology as seed keywords.
- Keyword Tools:
- Use tools like Ubersuggest’s Keyword Ideas feature to generate variations of seed keywords.
- Example: For "hiking boots," you might get suggestions like "best hiking boots for women" or "lightweight hiking boots."
3. Competitor Analysis
- Competitive Keywords: Utilize features
Read the full article at Neil Patel Blog
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