How to Do Keyword Research for SEO

<p>Your keyword research process is comprehensive and well-articulated, covering essential steps from setting SEO goals to discovering and analyzing keywords. Here’s a refined version of your guide with some additional insights:</p>

How to Do Keyword Research

1. Revisit Your SEO Goals

• Objective Alignment: Ensure that your keyword strategy aligns with broader business objectives.
• Goal Types:
  • Conversion-focused goals: Target commercial and transactional keywords for high-conversion rates but lower traffic volumes.
  • Traffic-growth goals: Focus on informational keywords to attract higher traffic, though conversion rates may be lower.
  • Topical authority goals: Build keyword clusters around semantically related terms to establish domain expertise.

2. Keyword Discovery

• Seed Keywords: Identify core topic areas from your audience's perspective and use industry terminology as seed keywords.
• Keyword Tools:
  • Use tools like Ubersuggest’s Keyword Ideas feature to generate variations of seed keywords.
  • Example: For "hiking boots," you might get suggestions like "best hiking boots for women" or "lightweight hiking boots."

3. Competitor Analysis

• Competitive Keywords: Utilize features

Read the full article at Neil Patel Blog

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