How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @sejournal, @hethr_campbell

Marketers across B2B agencies and in-house teams commonly face three challenges with webinars: high effort with low ROI, insufficient qualified leads, and lack of clear attribution. These issues highlight systemic problems in topic selection, promotion, follow-up, and measurement rather than individual shortcomings. Addressing these phases can transform webinars into a more effective lead generation channel.

Read the full article at Search Engine Journal

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