How to use Google and LLM insights to improve international SEO

Summary of Key Points:

1. Entity Validation Across Markets:

   • Entities are validated across different markets using various signals like LLM responses, PAAs (People Also Ask), Image Search tags, etc.
   • This validation helps in identifying universal entities that appear consistently across all markets and market-specific entities that have concentrated interest in certain regions.

2. Content Strategy Based on Validation:

   • Universal Entities: These form the foundational content required by users in every market (e.g., Darth Vader, Luke Skywalker).
   • Market-Specific Entities: Tailored to specific markets based on their unique interests and needs (e.g., 501st Legion for U.S./UK).

3. Content Roadmap:

   • Phase 1 Build: Focus on universal entities to establish a baseline coverage across all markets.
     • Create cornerstone pages (12-15) and translate them into all four markets.
   • Phase 2 Build: Add market-specific content based on validation signals.
     • Create localized pages (25-35) for validated markets only.

4. Technical Structure:

   • Maintain consistent technical structure across markets using canonical tags, hreflang, CMS

Read the full article at Search Engine Land

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