Citation Labs has developed a co-citation gap analysis method that maps which sources AI search engines trust when different stakeholders ask about the same buying decision, revealing content gaps for each decision-maker role. The approach shifts SEO strategy from commoditized, sales-first content to role-specific decision support by identifying which committee member has veto power and whose information needs are least served by existing sources. Companies applying this method discover that gatekeepers are typically compliance or legal roles—underweighted on org charts but controlling final approval—and should be targeted with supporting content first.
Read the full article at Search Engine Land
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