It sounds like you're building an automated outreach system that leverages machine learning and automation tools to generate leads, structure data, and send personalized emails. Here's a summary of the key steps involved in your process:
-
Lead Generation:
- The system generates potential leads by scraping Google Maps or other relevant websites.
- It uses Clura (or another tool) to scrape business information such as names, addresses, phone numbers, and websites.
-
Data Structuring and Enrichment:
- Deduplicate the scraped data to ensure no duplicates exist in your lead list.
- Validate the leads by checking for missing or invalid entries.
- Use an enrichment API (like Hunter.io) to find corporate emails from company websites where email addresses are not provided.
-
Email Outreach Automation:
- The system drafts personalized emails using a template and the enriched data about each lead.
- Emails are sent out through a dedicated sending domain with proper SPF/DKIM records set up for better deliverability.
- Responses to these emails are tracked, and the system can automatically parse and reply to simple replies or flag interesting leads.
-
Deliverability and Warm-Up:
- A
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