I attended the Masters for the first time. From phone bans to $1.50 sandwiches, here's what it's really like.

Based on the article, here are some key takeaways and surprising aspects of attending the Masters Tournament at Augusta National:

1. Efficient operations: Despite a large attendance (around 40,000 daily), lines for food and merchandise were short due to well-organized systems.

2. Affordable food: Menu prices have remained low, with items like sandwiches under $3 and soft drinks only $2.

3. No branding/advertising: The event maintains a curated feel with minimal visible sponsorships or logos beyond the Masters logo itself.

4. Unattended chairs: Patrons can leave their folding chairs unattended to reserve spots without worry of them being taken by others.

5. Free souvenir cups: Drink cups are branded and can be stacked as souvenirs at no extra cost.

6. Company hospitality events: Many companies host lavish parties and performances during Masters week for clients/guests.

7. Family-friendly atmosphere: The event is welcoming even to those who aren't golf fans, with a Disney World-like feel of cleanliness and efficiency.

8. Tradition-focused: Efforts are made to keep prices low on food and maintain traditions like the chair-reservation system.

9. Surprisingly affordable alcohol: Domestic beer, import beer, and

Read the full article at Business Insider

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