I help influencers like Khaby Lame tour China. I want them to build enduring fandoms - and sometimes feel like a nanny.

Julie Zhu helps global influencers like Khaby Lame and Pamela Reif navigate China by connecting them with local platforms, brands, and cultural experiences to build enduring fandoms. This matters because it highlights the importance of localization for reaching Chinese audiences effectively, beyond mere translation or reposting content. Developers and tech professionals should watch how these strategies evolve as more international creators seek to tap into China's massive market.

Read the full article at Business Insider

---

Want to create content about this topic? Use Nemati AI tools to generate articles, social posts, and more.