Julie Zhu helps global influencers like Khaby Lame and Pamela Reif navigate China by connecting them with local platforms, brands, and cultural experiences to build enduring fandoms. This matters because it highlights the importance of localization for reaching Chinese audiences effectively, beyond mere translation or reposting content. Developers and tech professionals should watch how these strategies evolve as more international creators seek to tap into China's massive market.
Read the full article at Business Insider
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