The article by Jason Lemkin highlights the significant shift in how B2B buyers find and choose products due to the rise of AI-powered language models like Claude, ChatGPT, Perplexity, and others. Here are the key takeaways and actionable steps for B2B founders:
Key Takeaways
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AI #1 is More Important Than Visibility:
- Traditional SEO metrics (like "visibility score") are less relevant in the AI-driven world.
- The focus should be on being the default answer (#1) to specific buyer queries.
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Narrow Your Category:
- Instead of competing broadly, find a niche where you can dominate.
- For example, if you're not #1 in "project management software," aim for a more specific category like "project management for remote engineering teams on Linear."
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Positioning Statement:
- Create a single, quotable sentence that succinctly describes your product or service.
- Example: "email inboxes for AI agents, like Gmail does for humans."
-
Open Everything to Machines:
- Ensure public pricing and open documentation.
- Avoid hiding information behind logins.
-
**Seed the Corpus
Read the full article at SaaStr
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