Body scrubs are gaining popularity for their ability to exfoliate, hydrate, and address skin concerns like keratosis pilaris and hyperpigmentation. This trend reflects an increased awareness of ingredient efficacy in skincare, extending benefits beyond facial products to body care routines.
Developers should watch for innovative formulations that balance effective exfoliation with hydration and skin barrier support, catering to diverse needs such as dryness, sensitivity, and texture issues.
Read the full article at Refinery29 Beauty
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