Gaming

Imax Dismisses Disney Infinity Vision as a 'Marketing Play' to Boost Avengers: Doomsday

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Imax has dismissed Disney's Infinity Vision as a marketing tactic to promote Avengers: Doomsday, which will compete with Dune 3 on the same release date, known as "Dunesday." This move matters to developers and tech professionals as it highlights the ongoing competition between film studios over premium viewing formats. The upcoming box office battle will reveal how audiences perceive Infinity Vision compared to Imax.

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