Meta has appointed Indian fintech entrepreneur Kunal Shah to lead WhatsApp, signaling the company's push to monetize the messaging platform through financial services expansion. Shah's background building CRED into a major consumer finance player positions him to help WhatsApp capture revenue opportunities in markets like India, where it has over 500 million users but lacks a competitive payments service. This move reflects Meta's broader strategy to transform messaging into a revenue-generating engine beyond advertising.
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Ali NematiWritten by Ali
