Andrew Rea, the creator behind "Babish," is launching a new podcast called "In the Booth with Babish" in collaboration with Eater and Vox Media. This partnership demonstrates the ongoing convergence of digital creator brands with established media networks, signaling new distribution and monetization models for successful platform-native personalities. Tech professionals should monitor how this collaboration leverages Rea's massive existing audience to drive engagement across Vox Media's established podcast network.
Read the full article at Eater
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