Real Estate & Home

Is the future of brokerage independent? Why hyperlocal is beating scale in today's brokerage battle

Ali Nemati6 hours ago28 sec read2 views0 listens

Independent real estate brokerages have increased their market share to 28.79%, up from 26.98% last year, challenging the dominance of national firms like eXp Realty and Compass International Holdings. This success is attributed to their hyperlocal approach, which builds strong community ties and consumer trust, crucial in today's uncertain market environment. Developers and tech professionals should watch how independent firms leverage local expertise and agility to navigate industry changes effectively.

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