AI & Machine Learning

Is Zoho CRM worth it? What it takes to make it pay off

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The value of a CRM like Zoho isn't inherent to the software itself, but rather dependent on how effectively it's implemented and integrated into existing workflows. For AI/ML and data science professionals, this highlights the crucial role of data governance and process design when deploying any technology – a CRM is only as good as the data within it. Organizations should prioritize defining clear sales processes and assigning ownership of data quality before investing in a platform like Zoho to maximize return.

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