The EU's AI Act mandates specific disclosure requirements for AI-generated content, particularly concerning text published on matters of public interest and realistic synthetic media. Deployers must label AI-written articles unless a human reviews and takes editorial responsibility for the content, while realistic synthetic images, audio, and video require visible labels regardless. This regulation will impact organizations leveraging generative AI, requiring them to establish clear processes for human oversight and transparent labeling to avoid legal risk and ensure compliance.
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