Marketing & SEO

LinkedIn updates feed algorithm with LLM-powered ranking and retrieval

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LinkedIn has introduced a new AI-powered feed ranking system using large language models and GPUs to enhance relevance and engagement for its 1.3 billion members by analyzing post content more effectively. This update prioritizes posts that demonstrate expertise and align with emerging professional conversations, offering content creators the opportunity to reach wider audiences based on topic relevance rather than just network connections. Additionally, LinkedIn is cracking down on automated engagement tools and generic posts to improve feed authenticity and quality.

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