Lofty has introduced a new Client Transaction Portal integrated with the Closely app to streamline communication between real estate agents and their clients. The tool provides secure, real-time access to transaction milestones, documents, and e-signature requests while maintaining the privacy of internal brokerage workflows. This development is vital for professionals managing the nearly 200 tasks involved in a typical transaction, as it reduces administrative friction and manual status updates. By centralizing essential data, the platform aims to create a more transparent and collaborative experience for both parties.
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