Ma Jun discusses China's progress in environmental regulation and corporate decarbonization efforts. Initially, corporations were reluctant to comply due to competitive pressures but now face penalties and loss of business contracts for non-compliance. While there are technological advancements in low-carbon production within industries like steel and aluminum, these remain as pilot projects because of a "green premium" that consumers are unwilling to pay. Ma Jun emphasizes the need for a multi-stakeholder mechanism to share the costs of transitioning to greener technologies. He highlights challenges in making climate issues tangible to the public compared to visible pollution problems and discusses initiatives like product carbon scanning to encourage green consumer choices.
Read the full article at Carbon Brief
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