E-Commerce & Retail

Marketplace Briefing: Amazon joins Google-backed shopping effort, suggesting a shift in AI strategy

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Amazon has joined the technical council of the Universal Commerce Protocol (UCP), an open standard for AI-driven shopping led by Google, alongside new members Meta, Microsoft, Stripe, and Salesforce. This move signals a significant alignment in tech strategy among major players, offering developers clearer guidelines on integrating AI into e-commerce platforms. Watch for further collaboration and potential updates to the UCP as these giants work together.

Read the full article at Modern Retail

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