AI & Machine Learning

McDonald's CEO predicted peak drink innovation. I regret to inform you: He was right.

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McDonald's CEO predicted a surge in beverage innovation, which has come to pass with the introduction of new and unconventional drinks at major chains like McDonald’s, Starbucks, and Dunkin’. This trend matters as it showcases how these companies are experimenting with flavors and formats to attract customers, reflecting broader shifts in consumer preferences towards novelty and customization.

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McDonald's CEO predicted peak drink innovation. I regret to inform you: He was right.

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