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McDonald's Tests Ads - or 'Post-Purchase Content' - for Other Brands on Menu Screens After You Place Your Order
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McDonald's Tests Ads - or 'Post-Purchase Content' - for Other Brands on Menu Screens After You Place Your Order

Ali NematiAli NematiSep 23
31 sec read8 views0 listens

McDonald's is testing displaying advertisements from other brands on its digital menu screens after customers have placed their orders. This move aims to generate additional revenue from its extensive US restaurant footprint during customer waiting times, which could impact the overall dining experience for millions of daily visitors. The company states the ads are intended to be helpful or interesting, but early public reaction suggests mixed feelings about the integration of advertising into a quick-service meal experience.

Read the full article at IGN

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