Real median household income reached $87,460 in 2025, a 2.6% increase over the previous year, with post-tax income also rising by 3.1%. This development is significant for startups and venture capitalists because it impacts consumer pricing models and purchasing power, though gains were concentrated in higher-income households, meaning the effect isn't universal. Founders should now test modest price increases with new customers while closely monitoring conversion rates, as consumer spending may still be constrained.
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