Meta launched an unbranded line of smart glasses priced at $299, undercutting its Ray-Ban branded offerings to capture price-sensitive consumers as competition intensifies in the wearable AI sector. The glasses deliver photo and video capture, music, calls, and AI-powered live translation across 14 new languages. With Snap's premium Specs launching at $2,195 and Apple planning smart glasses for 2027, the market is consolidating rapidly despite Meta's current dominance.
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