Marketing & SEO

Microsoft Advertising removes Max CPC from new standalone bidding campaigns

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Starting October 1, Microsoft Advertising will no longer allow advertisers to set Max CPC limits on new standalone automated bidding campaigns such as Maximize Conversions and Maximize Conversion Value. This change aims to push advertisers towards using conversion-based targets and automated controls, potentially leading to better performance if advertisers have strong conversion data and effectively use the platform's bidding system.

Read the full article at Search Engine Land

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