Gaming

Microsoft Gaming Chief Asha Sharma Killed 'This Is An Xbox' Campaign as It 'Didn't Feel Like Xbox'

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Microsoft's new gaming chief, Asha Sharma, has officially ended the controversial "This is an Xbox" marketing campaign because it failed to align with the brand's identity. This move is significant for developers and tech professionals as it signals a reset in Microsoft’s branding strategy, focusing on the potential of Project Helix, a PC/console hybrid system. The next focus will be on how Project Helix integrates into the market and its impact on Xbox sales.

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