Marketing & SEO

Microsoft lets merchants update store names and domains in Merchant Center

Ali Nemati2 days ago26 sec read29 views0 listens

Microsoft Advertising now enables e-commerce merchants to directly edit their Merchant Center store names and domains without needing support tickets. This self-service capability reduces operational friction for developers and tech professionals managing campaigns, ensuring smoother transitions during business changes like rebranding or restructuring. Merchants must still undergo editorial review for name changes and verify ownership for domain updates.

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