AI & Machine Learning

Microsoft Renames Gaming Division Back to Xbox as Asha Sharma Scraps Microsoft Gaming Label

alinemati1983-69871 day ago

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Microsoft has officially renamed its gaming division back to Xbox, reversing the recent "Microsoft Gaming" rebranding initiated by CEO Phil Spencer. This move, driven by current Xbox CEO Asha Sharma, aims to reinforce the brand's identity and align with consumer expectations following internal resistance to the platform-agnostic approach. The rebrand coincides with pricing adjustments for Game Pass services and impacts Microsoft’s strategy regarding its acquisition of Activision Blizzard.

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alinemati1983-6987Written by alinemati1983-6987

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