E-Commerce & Retail

Nike alumni, now at Superfeet, want their insoles in 'every shoe in the world'

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Superfeet, a brand known for its insoles among runners, is expanding into other sports like soccer and basketball while updating its digital presence. This move aims to attract younger audiences through social media influencers and high school/college athlete endorsements, signaling a strategic shift towards broader market penetration and relevance in the tech-driven retail landscape.

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Nike alumni, now at Superfeet, want their insoles in 'every shoe in the world'

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