Beauty & Cosmetics

NYX and Pinterest tap 'Gimme Gummy' trend for LA pop-up targeting Gen Z

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NYX and Pinterest are launching a two-day pop-up event in Los Angeles that leverages the "Gimme Gummy" trend, featuring sensory play and ASMR-driven aesthetics to promote NYX's new Jelly Job lip gloss. This activation is significant for content creators as it showcases how brands can engage with Gen Z through immersive, visually appealing experiences tied to emerging trends.

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