Marketing & SEO

Only 15% of pages retrieved by ChatGPT appear in final answers: Report

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ChatGPT retrieves far more webpages than it cites in its answers, with only 15% of retrieved pages appearing in final responses according to an AirOps analysis. This indicates that content creators must focus on optimizing for AI selection during synthesis, not just search visibility, as high Google rankings correlate strongly with citation likelihood.

Read the full article at Search Engine Land

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