Marketing & SEO

OpenAI expands ChatGPT ads globally and builds out its ad stack

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OpenAI is expanding ChatGPT Ads to international markets and enhancing its ad stack with new targeting, measurement, and optimization tools. These updates make it easier for advertisers to target users effectively and measure campaign performance across a broader global audience. Next, OpenAI plans to introduce an automated conversion optimization model that considers both click-through and view-through conversions.

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