Marketing & SEO

Own your branded search: Building a competitive PPC defense

31 sec read28 views0 listens

Brand protection through PPC involves segmenting branded queries into core defense, competitive comparison, reputation management, and feature-specific categories. Allocate approximately 15-25% of total paid search budget to brand protection, with specific percentages dedicated to each category based on competitive pressure, brand strength, and customer lifetime value. Regular monitoring and rapid response capabilities are crucial for maintaining control over branded search contexts and ensuring high-intent users see accurate information rather than competitor ads or third-party pages.

Read the full article at Search Engine Land

Want to create content about this topic? Use Nemati AI tools to generate articles, social posts, and more.

You Might Like

Finance & Crypto10 hours ago29 sec read

Content Distribution Strategy: A CEO's 2026 Playbook

Senior leaders must adopt a content distribution strategy to ensure their messages reach and engage the intended audience, as passive publishing no longer guarantees visibility. This shift is crucial due to declining website traffic from searches and...

Ali Nemati

Cybersecurity12 hours ago25 sec read

Winning new business is not enough to build sustainable growth

Businesses must focus on retaining existing customers and contracts, not just acquiring new ones, to ensure sustainable growth. This is especially critical for small companies with limited resources, as losing established clients can significantly im...

Ali Nemati

Cybersecurity14 hours ago25 sec read

FBI Seizes Domains Behind China-Linked Hacking Operation

The FBI and Justice Department seized domains used by QScan and QTRouter, hacking platforms allegedly operated by a Chinese state-sponsored group targeting US government agencies and critical infrastructure. This disruption highlights the challenge f...

Ali Nemati