Marketing & SEO

Performance Max for B2B: 5 best practices

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Performance Max has evolved into a more capable campaign type for B2B marketers, though it still requires careful management. Developers and tech professionals need to adapt by leveraging first-party data, utilizing new features like search themes and brand exclusions, and focusing on creative optimization through AI-generated assets. Watch for further updates that could enhance transparency and control over PMax campaigns.

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Performance Max for B2B: 5 best practices

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