Marketing & SEO

Pete Bowen talks about why Google Ads is not just about clicks

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Google Ads specialist Pete Bowen emphasizes that PPC success requires more than just clicks; it involves thorough checks and continuous monitoring of conversion data and system integrity. This matters as overlooking these aspects can lead to significant budget overspending and performance degradation, impacting overall campaign effectiveness. Advertisers should focus on building robust tracking systems and implementing safeguards to prevent recurring issues.

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Pete Bowen talks about why Google Ads is not just about clicks

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