Peter Arnell selected as America's first chief brand architect

The US government has appointed Peter Arnell as the nation's first chief brand architect to lead the National Design Studio in unifying the design and brand system for the US. This move signals a shift towards more streamlined, private-sector-like operations within government, aiming to enhance citizen trust through consistent branding. The initiative will likely focus on improving user experiences across various government services, including social security and passport acquisition processes.

Read the full article at Dezeen

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