Automotive & EV

Porsche three-row SUV plans in doubt as brand targets lower sales - report

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Porsche's CEO has indicated a strategic shift towards profitability through fewer, more exclusive models, potentially casting doubt on plans for a new three-row SUV. The brand aims to maintain profits with lower sales volumes, prioritizing high-margin vehicles and special editions over sheer unit numbers. This move suggests a focus on brand exclusivity and premium positioning, impacting the automotive supply chain and software development for more niche, high-end vehicles.

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