A former BioWare developer suggests that product placement could be a viable strategy to improve financial sustainability within the AAA gaming industry, given rising development costs and the limitations of the current $70 price point. This proposition offers developers and publishers an alternative revenue stream beyond live-service models and microtransactions, potentially allowing for greater genre diversity. The integration of real-world brands into game worlds could also offer new avenues for immersive storytelling and player engagement.
Read the full article at GameSpot
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Ali NematiWritten by Ali
