Real Estate & Home

Pulte banks on build-to-order pivot as margins find a floor

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PulteGroup, the third-largest homebuilder, is pivoting towards build-to-order (BTO) homes to enhance margins amid economic uncertainty. This shift, already underway since Q1, leverages higher-margin BTO sales, particularly for move-up and active adult buyers who value customization despite market challenges. Developers should watch how Pulte’s strategy impacts its financial resilience as it navigates fluctuating interest rates and macroeconomic pressures.

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